Tell Your Story. Own Your Brand. Live Your Purpose.
Finding the right information can take forever. Fortunately, Yahoo has a great tool called Yahoo Pipes. In it’s simplest form, it allows you to combine various sources of information, run them through a filter, and send the results to any RSS reader, email, or even your mobile phone. Using these pipes, I have reduced the amount of time I spent gathering information from hours to minutes. Here are three tutorials on how you can do the same.
Tutorial 1: The Simple Pipe – will combine 3 blog feeds, filter the content of their posts, and send the results in an email.
Tutorial 2: PostRank.com – is a website that ranks blog posts based on their activity. Here we will use PostRank to gather popular blog posts, filter them based on their content, sort them by rank, and deliver the results in a easy to read format.
Tutorial 3: Twitter Search – uses search.twitter.com to create a feed for tweets based on a set of search criteria. We will then use Yahoo Pipes to deliver the results to your medium of choice in an easy to read format.
These are some pretty basic ways to modify RSS feeds into showing the information you really want. If you’re interested in taking it even further, Dawn Foster at Fast Wonder is an expert in the matter. Check out her talk at SXSW on Hacking RSS feeds.
Also, checkout this Google Alerts Tutorial to see how it can deliver the latest news, and let you know when a new member of your target audience signs up on Twitter.
How do you make your online brand inspiring to your customers so they say yes to your offers?
It would be such a relief if you didn’t have to explain why you were different… why what you offer is truly unique… and why your customer should say yes to you.
Find out how sharing your story in the right way will attract more customers and build the trust that has them responding to your offers. All you have to do is sign up for this No-Cost Learning Series called Finding Your Compass.
- ~ Yollana Shore, Coach & Teacher at Heart of Business
"Schuyler is masterful at weaving the authentic and transformational power of stories into marketing. He brings a fresh and inspirational approach in The Power of Stories with straightforward exercises to show you how to use "your story" to bring heart to your marketing and purpose to your work."
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