Purpose Compass

Tell Your Story. Own Your Brand. Live Your Purpose.


Finding the right information can take forever. Fortunately, Yahoo has a great tool called Yahoo Pipes. In it’s simplest form, it allows you to combine various sources of information, run them through a filter, and send the results to any RSS reader, email, or even your mobile phone. Using these pipes, I have reduced the amount of time I spent gathering information from hours to minutes. Here are three tutorials on how you can do the same.

Tutorial 1: The Simple Pipe – will combine 3 blog feeds, filter the content of their posts, and send the results in an email.

Tutorial 2: PostRank.com – is a website that ranks blog posts based on their activity. Here we will use PostRank to gather popular blog posts, filter them based on their content, sort them by rank, and deliver the results in a easy to read format.

Tutorial 3: Twitter Search – uses search.twitter.com to create a feed for tweets based on a set of search criteria. We will then use Yahoo Pipes to deliver the results to your medium of choice in an easy to read format.

These are some pretty basic ways to modify RSS feeds into showing the information you really want. If you’re interested in taking it even further, Dawn Foster at Fast Wonder is an expert in the matter. Check out her talk at SXSW on Hacking RSS feeds.

Also, checkout this Google Alerts Tutorial to see how it can deliver the latest news, and let you know when a new member of your target audience signs up on Twitter.

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Client Testimonials

  • ~ Lin Shlonsky, Owner of New York Hypnotherapy and Meditation

    Lin Testimoinial Pic"This course exceeded my expectations. I thought I would just end up with a story on my “about me” page, and ended up with a whole new clarity about my purpose and the clients I wanted to work with. It has already made a big difference for my business. Just going through the course exercises made it easier for me to talk to my clients even before I had finished my story. It really came together for me in the last class. Putting all the pieces together to create a story that helps me better identify with my ideal client – just two days after I changed my website copy I got a call from a customer who is a perfect fit. I appreciate Schuyler’s ability to create a safe environment for me to remember my past and overcome any resistance I had. It really touched so many parts of my life helping me grow personally as well as professionally."

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"The Power of Stories"
Serve Your Business & Enhance Your Marketing with This Free Workbook & eLetter