Purpose Compass

Tell Your Story. Own Your Brand. Live Your Purpose.

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Your personal brand is your reputation. That means what people think of you determines your brand.  Straightforward right?

Not exactly.

I warn you… I’m about to break out my inner nerd.

Ok, so your personal brand is determined by what people think. That means you better consider those people’s opinions when building your personal brand. You can agree that two different people, with two very different life experiences, might look at you and have two differing viewpoints.  With over 6 billion people on the planet, your brand could be suffering from an EXTREME case of multiple personalities.

This makes me think of that story about the Blind Wise Men and the Elephant. To summarize the story, you have a number of blind wise men, and each one touches a different part of an elephant. They describe the elephant by what they feel. The man on the trunk is probably “seeing” things differently than the man on the tail. Can you imagine if the elephant defined his personal brand by what each wise man said? He would be one CONFUSED elephant.

It is my belief that your personal brand should be used as a tool to HELP guide you to your dreams. You can tweet me on that. How can something that is so dependent on what others think possibly guide you to ANYTHING?

The Answer: You need a Superhero Brand!

What’s the difference between a Superhero Brand and an Ordinary Brand?

  • It has a strong cohesive story across the Internet. Now instead of the blind wise men touching different parts of the elephant, you’ve got them all wrapped around one leg.
  • You have friends instead of followers. Picture a seeing man guiding the opinions of these blind wise men.
  • You’re monitoring the water cooler with automatic alerts. Call the elephant Mr. Ed because he can now talk. So when the wise men are off track, you’re there to guide them back.

That’s good stuff… They’ll have a better understanding of who you are and what your purpose is.

But that’s not the best part. The #1 reason why a Superhero brand is better than an Ordinary Brand is… Wait for it…

(I’ve been watching too much How I Met Your Mother)

By defining your story and purpose, your personal brand becomes a guide for everything you do to achieve that purpose. You are not sailing the sea catching every fickle wind stream no matter what direction it blows.

You have a compass.

You have a purpose.

You have a guide to achieving your dream.

Let’s not ignore the elephant in the room. Will every person who looks at your brand like you? Probably not. What superhero’s loved by everyone? At the end of the day, it’s about looking in the mirror, and knowing you’re on the right track to fulfilling your purpose.

Now to show you just how far my inner nerd is willing to go… It’s time to look down…

Enjoy making YOUR Superhero Brand.

Superhero Branding Infographic - 6 Steps to a Superhero's Brand.

 

Helpful Resources by Superhero Branding Step:

Know Your Story & Have a Purpose

Create a Home Base

Showcase Your Superpowers

Make Friends – Join a Cause

Stay Ahead of the Villains

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Have you experienced any of these during your business adventures?

I’ve been hearing these four frustrations a lot lately:

  • You feel like your brand, your niche, or even what you do just doesn’t fit right. It’s fine, but you want your business to be comfortable, look great, and allow you to grow.
  • Marketing your business just doesn't work like it should or like it does for other people.
  • You hustle your ass off to attract new customers, but there’s no way to sustain it long term.
  • There's so much crap on your plate right now, and you don't know what the next step should be. Pure overwhelm!

If any of these has you nodding your head, then take advantage of my thirty day challenge where I’m going to help 30 people for free, but only until July 10th.

It’s pretty simple, once you sign up we’ll just hop on the phone/skype for 23 minutes and brainstorm some solutions to your situation.

Sign up here and for a time that works for you.

Sometimes all it takes is another person to bounce ideas off of, don’t let this opportunity go to waste.

Explosive Business Brainstorming Sessions

"The Power of Stories" Serve Your Business & Enhance Your Marketing with This Free Workbook & eLetter
  • http://www.panache-studio.com Tanvi

    Brilliant article Schuyler!!!

    Love the inforgraphic and moreover the story!
    Am definitely gonna borrow your infographic!!! With due permission and credits ofcourse! ;)

    Cheers,
    Tanvi Bhatt

    • http://www.purposecompass.org/blog Schuyler

      Absolutely, borrow away. It is only fair being that I linked to your infographic post on 12 things to do after you’ve written a blog post.

      I actually submitted a presentation to SXSW with the same Superhero Branding for Ordinary People title. They’re going to open up voting at the end of August. I’ll send you more information about it when it happens in case you want to vote for it.

      Thanks,
      Schuyler Kaye

  • Pingback: Personal Brand VS Identity – The Non-Celebrity Death Match

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Client Testimonials

  • ~ Ann Brown, Owner at Happy Being You

    AnnBrown Testimonail Pic"Schuyler, I love the way you skillfully take us (as listeners)  through a mini fact-finding journey via many different aspects of our personal history, asking questions that I never would have considered to be relevant. Leaving lots of long pauses, so giving us plenty of time to think, you showed us how these different elements enable us to craft a really compelling story, that we can powerfully stand in to bring our message out to the world (and attract our best clients !). One little nugget I came away with from your learning series - I want to be remembered as the ‘Sensitive Woman’s Authenticity Coach’! You bring such clarity to the free learning series, I can’t wait to join the full live course!"

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