Schuyler Kaye (Founder of Purpose Compass)
I help small business owners who want to make a difference and need to attract more customers with their online presence.
I’ve been in the business of branding since I decided being a short, fat, nerdy high schooler wasn’t the way to start college. So I joined football…
(Think cheerleader jumping up and down on the bench… only with shoulder pads and a helmet instead of pompoms.)
In the beginning it wasn’t always pretty, but by the time I got to college I had effectively shifted my personal brand from a short, fat, nerdy kid… to a tall, athletic, guy who still had an inner nerd that was luckily appreciated in college.
In an attempt to continue to live the story I thought would endear me to others, I became a pro at adapting to my situation while at the same time taking advantage of every opportunity.
Take my Masters in Computer Science from Stanford University. It pretty much guaranteed me a well paying job, but I could still go into any industry that used a computer… It allowed me to satisfy the expectations of my family for security, while keeping the door open should I find my passion.
For a number of years I successfully navigated that tightrope, balancing my need for acceptance of others and my yearning for a purpose I could call my own. Until one day, at what seemed like miles above the ground, I came crashing down.
I’d broken up with the Fortune 100 Company that I worked at for 6 years and was “dating” five different business ideas at the same time… Unable to be successful at any of them because I was unable to meet the expectations of all of them, I found myself lost and depressed.
Having no choice I explored my own life with reckless abandon to find a clue, a direction, something that was only dependent on God and myself.
(You might say my life was flashing before my eyes as I fell from the rope )
Uncovering my story revealed my purpose, and that clarity has effortlessly guided me since. I still walk the line of communicating what’s in my heart in a way that resonates with my customers. Only Instead of being miles up in the sky and balancing on the whims of my customers, I’m grounded by my purpose.
Today I combine my:
- Innate talent for teaching that I inherited from having parents who were teachers
- Ability to logically solve problems in a repeatable way gained from my career in computer science
- Intuitive sense of knowing when to push and when to create space for people honed by years of walking the tightrope
- Skills at leveraging technology to influence people’s decisions acquired during my graduate work at Stanford University
- Spiritual practices I use to look inward and towards God instead of searching for acceptance from others
- Belief that creating a business can be one of the best ways to discover and fulfill your purpose
All to guide small business owners in finding a brand that feels authentic to their hearts and is effective at attracting the right customers with their online presence.
When not working I’ve been known to tell stories through the songs I write, though I’d admit that I may have picked up guitar to brand myself with the ladies. I hope to travel to more countries than I am years old, and I eat more green chile than is generally advisable.
If you’re ready to start Telling Your Story, Owning Your Brand, and Living Your Purpose, Click Here to download “The Power of Stories: Make the connections that serve your business, fulfill your purpose and enhance your marketing” for FREE.
P.S. Here are a couple videos from my wedding, in case you’d like to get to know a little more about my family and me. I warn you, these aren’t your typical wedding videos!
Story of Us
Wedding Highlight Real
- ~ Erin O’Brien, Owner of Activate 28
"Schuyler’s been helping me with my website. But it’s more than just words — he’s helping me define my story. When I shared my long rambling About page, he cut through the waffle. Like a laser, he got to the important parts: “So, these are the three key points I’m hearing. Is that what you’re meaning? And how does that relate to your customer?” Then he would ask the tough questions that really made me get clear on my purpose. Although he asks tough questions, he always delivered them gently. I discovered that when writing my own story, it’s really REALLY hard to be objective. Having the input of Schuyler made the process a lot more enjoyable. And my webcopy is much stronger because of him."
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